ERWIN GOMEZ
As one of Washington, D.C.'s most celebrated beauty authorities, Erwin Gomez has spent over three decades shaping the art of makeup and eyebrow design. Renowned for his exceptional artistry, signature approach, and discerning eye for detail, Erwin has become a trusted name among Hollywood's leading stars, political figures, and Washington's most distinguished clientele.
His extraordinary portfolio reads like a who's who of entertainment and politics, with an illustrious clientele that includes Jennifer Garner, Jennifer Hudson, Tina Fey, Rosario Dawson, America Ferrera, Ashley Judd, Christie Brinkley, Beverly Johnson, Hillary Clinton, and Nancy Pelosi. From red carpets and major award ceremonies to high-profile political events and private engagements, his artistry has graced some of the most recognizable faces and prestigious occasions.
Before establishing his own beauty destination, Erwin served for 12 years as National Creative Director for the prestigious Elizabeth Arden Red Door Spas. His distinguished career also includes work as a resident makeup artist for Entertainment Tonight and CBS News, along with artistry for the Grammy Awards and ALMA Awards. His work and expertise have been featured in leading publications including InStyle, Brides, Town & Country, USA Today, Washingtonian, and The Washington Post.
A true pioneer, Erwin was the first makeup artist to establish a hair and beauty salon in Washington, D.C., redefining the traditional salon experience by bringing together exceptional talent and personalized luxury under one roof. His vision earned widespread recognition, with The Wall Street Journal highlighting his salon as one of Washington's best-kept secrets and Washingtonian naming it among the city's finest. His mastery of eyebrow design has become particularly legendary, earning him the distinction of being named Washington, D.C.'s top eyebrow specialist by Allure for 14 consecutive years.
In 2015, he further expanded his creative vision with the launch of Erwin Gomez Cosmetics, his signature collection of high-performance makeup designed to celebrate beauty across all skin tones.
Today, as Founder and Creative Director of Erwin Gomez Beauty, he continues to set the standard for sophisticated beauty in the nation's capital, bringing together exceptional artists and an uncompromising commitment to excellence. His philosophy is rooted in the belief that true beauty is deeply personal, and that extraordinary artistry should enhance individuality rather than transform it.
Beyond his professional accomplishments, Erwin is a passionate philanthropist and advocate for causes close to his heart, including the Human Rights Campaign, the Hispanic Heritage Foundation, and the Alzheimer's Drug Discovery Foundation.
CLIENT REVIEW — Sal
“Erwin is hands down the best I've ever been to. He is incredibly meticulous with my brows and takes whatever time is necessary to make sure they are absolutely perfect. You never feel rushed, and his attention to detail really shows in the results.”
SAB
With an extensive career spanning the luxury beauty, spa, and wellness industries, Sab Shad brings a wealth of international business expertise and executive leadership to Erwin Gomez Beauty.
Her experience across London, Dubai, and Washington, D.C., has shaped her approach to creating exceptional client experiences and building successful luxury beauty businesses.
As Partner and Chief Operating Officer, Sab oversees the salon's business operations, strategic growth, and overall client experience. Working alongside founder and creative visionary Erwin Gomez, she combines her operational expertise with a shared commitment to excellence, innovation, and personalized service.
Prior to partnering with Erwin, Sab served as Vice President of Revenue for WTS International, overseeing more than 50 spas, including luxury properties such as The Ritz-Carlton. Her distinguished career also includes executive leadership positions with Elizabeth Arden Red Door Spas and Living Well Health and Leisure in the United Kingdom.
Recognized for her industry expertise, Sab has served on the advisory board of Universal Companies and contributed to industry publications and initiatives.
Outside of her professional life, Sab enjoys spending time with her family and supporting charitable causes focused on cancer research, children's well-being, and mental health awareness.
ISABELA
At the heart of the Erwin Gomez Beauty experience, Isabela brings a thoughtful blend of leadership, creativity, and attention to detail to every aspect of the salon.
As General Manager and Director of Marketing and Client Experience, she oversees daily operations while ensuring the exceptional level of service for which the salon is known.
With extensive experience coordinating luxury weddings, red-carpet appearances, political galas, and high-profile events, Isabela leads the salon's on-location beauty services, creating seamless experiences from the initial consultation to the final finishing touch.
Her expertise extends to brand partnerships, in-salon events, education, and digital marketing, where she works with leading beauty brands and industry professionals to bring fresh ideas and meaningful experiences to the Erwin Gomez Beauty community.
PEGGY
A highly accomplished hairstylist and colorist with more than 20 years of experience, Peggy is celebrated for her refined artistry and editorial expertise. Equally skilled in hair cutting, dimensional color, and sophisticated styling, she brings a discerning eye and an intuitive understanding of each client's individuality to each appointment.
A native Washingtonian, former salon owner, and internationally trained stylist, Peggy has refined her craft through advanced education with Vidal Sassoon and Toni & Guy, specialized hair extension training in London, and color education in Barcelona.
Particularly sought after for bridal hair, red-carpet appearances, and Washington's most prestigious events, Peggy has become a trusted artist for clients seeking timeless elegance and glamour. Her impressive celebrity clientele includes Claire Danes, Paris Hilton, Rosario Dawson, America Ferrera, Ashley Judd, and Kate Walsh. Her work has also earned recognition in Washingtonian, Washingtonian Bride & Groom, and DC Modern Luxury.
Known for her warmth, creativity, and meticulous attention to detail, Peggy combines exceptional skills with a personalized approach, creating beautiful, sophisticated results.
CLIENT REVIEW — Bram
“Peggy Ioakim has been working with me for years. She does an amazing job making me look and feel my best always! She is a true artist.”
Ji
Ji is known for her precision, creativity, and thoughtful approach to hair artistry. A specialist in Great Lengths hair extensions, she creates beautifully seamless, personalized transformations with an expert eye for detail and a commitment to maintaining the health and integrity of the hair.
Her expertise also encompasses cutting, customized color, makeup artistry, smoothing treatments, and elegant styling for weddings and special occasions. Combining technical knowledge with a warm, approachable manner, Ji takes the time to understand each client's vision, delivering results that feel both sophisticated and effortlessly natural.
Her work has extended to fashion shows and a distinguished clientele that includes prominent Washington political figures and journalists.
CLIENT REVIEW — Ali
“Ji is the absolute best. She can style all hair types and is a master colorist. I've been going to her for over ten years and I cannot recommend her enough.”
— Alexandra | K-Tip Application
“Very knowledgeable, professional sweet and kind.”
PATRICK
A native Washingtonian, former salon owner, and respected figure in Washington's beauty industry, Patrick McKee brings more than 30 years of experience and a lifelong passion for the art of beautiful hair.
Highly skilled in classic cutting techniques, customized color, and smoothing treatments, Patrick is known for his timeless approach, artistic eye, and commitment to creating beautifully tailored looks. Patrick combines a deep understanding of hair health and design with an appreciation for each client's individual style.
Throughout his distinguished career, Patrick has built a loyal clientele that includes Washington's most influential personalities and Hollywood celebrities such as Taylor Schilling, America Ferrera, Rosario Dawson, and acclaimed jazz vocalist Diana Schuur.
With his warm, attentive manner and dedication to his craft, Patrick creates a personalized salon experience, helping every client look and feel their very best.
CLIENT REVIEW — Aura G.
“Patrick and KARMA were recommended by friends. I truly enjoyed my experience from the moment I checked in until I left. Everyone was very friendly and accommodating. Patrick was GREAT! I felt very comfortable discussing my needs and wants with him, which made the whole experience better. Looking forward to my next appointment.”
DAVID
With more than 40 years of experience, David Maier is an accomplished hair artist, educator, and former salon owner whose career reflects a deep commitment to creativity and technical excellence.
A pioneer in his field, David opened Hawaii's first Aveda concept salon before bringing his expertise to Washington, D.C. His work spans hair cutting, dimensional color, and styling, earning him a loyal following of clients who appreciate his meticulous attention to detail.
His distinguished portfolio includes work with actress Gabrielle Union and former Cosmopolitan Editor-in-Chief Joanna Coles, while his bridal styling has been featured in Style Me Pretty.
David's approach combines an artistic eye with a refined understanding of each client's needs and individual style, creating effortlessly elegant results.
CLIENT REVIEW — Mary Pat
“He is gifted at doing highlights. I get so many compliments—they look so natural.”
VICTOR
Internationally trained and celebrated for his versatility, Victor brings a sophisticated, fashion-forward approach to both hair and makeup artistry. Originally from Venezuela, he established his career working on editorial photo shoots, magazine covers, advertising campaigns, and prestigious beauty pageants, including Miss Venezuela and Miss World.
Since joining the Erwin Gomez team in 2017, Victor has become known for his exceptional hair cutting, dimensional color, balayage, and transformative looks.
A talented bridal and red-carpet artist, Victor creates glamorous, camera-ready hair and makeup for weddings, galas, and distinguished events. His expertise also extends to hair extensions, creating seamless, personalized looks using a range of advanced techniques to enhance length, volume, and natural movement.
His celebrity clientele includes Tina Fey and Molly Sims. With a keen artistic eye and a passion for individualized beauty, Victor createschic, modern looks.
CLIENT REVIEW — Dulce N.
“My hair was pretty damaged after I did some permanent treatments in Asia, but now not only my hair looks healthier thanks to Victor´s recommendations...He made the perfect haircut and balayage, and selected a new color that perfectly suited my face! Victor is my favorite stylist and I will trust my hair and style to him always!”
NARIYE (Nadia)
With over 15 years of international experience, Nariye brings warmth, artistry, and attention to detail to each of her guests. Trained at a leading hair academy in Istanbul, she has developed a refined approach to color, cutting, and styling that celebrates natural beauty.
Particularly accomplished in dimensional color, hair painting, and highlights, she also specializes in hair extensions, using a range of techniques to create seamless length, fullness, and movement.
From beautifully crafted updos to soft, effortless waves, Nariye is also known for her bridal hairstyles and elegant special occasion looks. Her work reflects an appreciation for timeless femininity and personalized beauty. Having styled hair for numerous brides and photo shoots, she brings an artistic eye and a sophisticated touch to every occasion.
Her distinguished clientele includes Washington socialites, prominent political figures, and members of Janet Jackson's family. Combining her international experience with a warm, welcoming personality, Nadia creates a salon experience that is as enjoyable as the finished look.
CLIENT REVIEW — Sohair
“Nariye has been coloring, cutting and blowing out my hair for years. The color is perfection. I always get compliments.”
WANTANEE
With more than 18 years of experience in Washington, D.C.'s beauty industry, Wantanee is known for her beautifully natural color, precision cutting, and understated approach to sophisticated hair.
A graduate of the Graham Webb International Academy of Hair, she specializes in luminous, sun-kissed highlights and customized color that enhances each client's features while maintaining a soft, effortless finish. Her expertise also includes contemporary cutting and smoothing treatments.
Having spent 11 years building her clientele at a prominent Georgetown salon, Wantanee has styled hair for influential Washington figures and personalities from major news networks, including CNN, CNBC, and FOX.
Her experience extends to high-profile events, including the White House Correspondents' Dinner, galas, and weddings. Known for her thoughtful approach and attention to detail, Wantanee creates timeless looks that feel naturally beautiful.
Client Review - Rosie S
"I've been coming here for years because I'm so well taken care of. Everything - from the moment I walk in to the moment I leave - is exceptional. The staff is professional and kind. Wantanee is wonderful on every level. I am lucky to have found her."
SERKAN
With more than 25 years of international experience, Serkan brings a distinctly European sensibility to modern hair artistry. As the owner of Kuaför Serkan in Istanbul, he has built a reputation for precision, creativity, and beautifully tailored results.
Drawing inspiration from global fashion and contemporary editorial trends, Serkan specializes in precision cutting, expertly blended dimensional color, and effortlessly chic balayage. From beautifully haircuts to soft, lived-in color, his work balances modern sophistication with timeless appeal.
His expertise also extends to sophisticated bridal and special occasion styling, creating elegant, modern looks for weddings, galas, and red-carpet events. As an extension specialist, Serkan creates seamless, personalized transformations using advanced techniques to enhance natural length, volume, and movement.
His meticulous attention to detail ensures that every look is thoughtfully designed to complement the client's features, personal style, and lifestyle.
CLIENT REVIEW — B.9.B.5 (Google Username)
“So impressed by, and grateful for, Erwin and Serkan. They did our group's (sisters') hair and makeup last minute for an important formal business event in DC. Stunning! They are incredibly talented.”
ANGELLO
With a natural flair for creativity and a keen eye for detail, Angello brings a fresh and modern approach to this craft. Known for his expertise in customized color and enhancing natural hair texture, he creates effortlessly stylish looks tailored to each client's individuality.
Combining technical expertise with an artistic understanding, Angello's specialties include hair cutting, dimensional color, natural textured hair, smoothing treatments, and seamless hair extensions. Angello creates beautifully balanced results, prioritizing the health and integrity of his guests' hair.
His experience includes styling for the Hispanic Heritage Gala, White House Correspondents' Dinners, national television networks, and other prestigious Washington events.
Warm, charismatic, and attentive, Angello creates a personalized salon experience that leaves clients feeling confident and beautifully themselves.
CLIENT REVIEW — Iman
“Angello has been doing my hair for about a year now and my hair has never been healthier. He gives the best blowouts and pays a lot of attention to keeping my hair healthy.”
SOPHIE
Trained in France, Sophie's technical precision combined with her instinctive understanding of individual style, brings a refined European approach to her artistry.
With extensive industry experience, she is particularly skilled in precision cutting and customized color, creating sophisticated, wearable looks that complement each client's features, hair texture, and lifestyle.
Known for her meticulous attention to detail, Sophie approaches every appointment with care and an appreciation for beautifully executed hair. Whether creating a tailored haircut, refreshing color, or introducing a subtle transformation, her focus is on delivering polished, timeless results that feel effortlessly elegant.
CLIENT REVIEW — Mary
“Sophie always knows what I want. She is very patient and is good with my curly hair.”
RODNEY
Known for his expertise in precision cutting, sophisticated styling, and beautifully executed hair design, Rodney Zentz brings a refined approach to hair artistry in Washington, D.C.
Throughout his career, Rodney has worked with some of the most recognizable names in entertainment, journalism, and politics, including Barbara Walters, Savannah Guthrie, Lynda Carter, Al Gore, and Olympic champion Scott Hamilton.
With a discerning eye for detail and a strong foundation in classic hairdressing techniques, Rodney creates polished, timeless looks that complement each client's individual style.
His established reputation and commitment to his craft have earned him a loyal following among Washington's discerning clientele.
CLIENT REVIEW — Allison
“Rodney listened to exactly what I wanted, and really took time and care while cutting and styling my hair.”
VALERIA
With 18 years of experience, Valeria is a versatile beauty artist known for her exceptional color work, meticulous attention to detail, and ability to create effortlessly beautiful transformations.
A former salon owner with international training in Canada, Mexico, and Peru, she specializes in dimensional brunette and blonde balayage, advanced color corrections, and beautifully customized hair extensions.
Valeria also brings expertise in makeup artistry and precision eyebrow shaping and threading, combining her artistic eye with a refined understanding of facial balance and proportion.
Particularly accomplished in bridal beauty and special occasion styling, Valeria creates polished, elegant hair and makeup looks for weddings and distinguished events. Her commitment to continued education and personalized service ensures that every result feels modern, sophisticated, and uniquely tailored.
CLIENT REVIEW — Kathleen
“Valeria is amazing! I went in for balayage, and she is incredibly talented with such a great eye for color. I came in with a specific vision for my hair color, and she nailed it perfectly.”
CONSUELLA
A longtime favorite among Washington's discerning clientele, Consuella brings years of international experience, artistry, and a sophisticated approach to hairstyling.
Known for her expertise in precision cutting, customized color, and elegant bridal and special occasion styling, she creates beautifully tailored looks that celebrate each client's individuality.
Having spent many years as an integral member of the Erwin Gomez team, Consuella now resides abroad and returns to Washington as an international guest artist for Erwin Gomez Beauty.
Her visits offer longtime clients and new guests alike the opportunity to experience her signature artistry, warm personality, and personalized approach to beautiful hair.
Client Review - Elaine J
"Consuella never disappoints. She introduced a new product that she would be using. I was somewhat nervous on how this product with affect my hair. However, her professional knowledge put me at ease"
LYRA
An accomplished makeup artist and eyebrow specialist, Lyra brings refined artistry, meticulous attention to detail, and an elevated approach to beauty. Internationally trained at Europe's renowned Kryolan makeup academy, her experience spans editorial beauty, film, television, bridal makeup, and special events.
A highly skilled makeup artist, Lyra is known for creating everything from soft, luminous beauty to glamorous, red-carpet looks. Her versatility and creative vision allow her to enhance each client's individual features with beautifully executed, camera-ready results.
Since joining the Erwin Gomez team in 2016, Lyra has established herself as a sought-after brow and microblading specialist, known for technical precision and ability to create beautifully shaped, natural-looking brows.
Her impressive portfolio includes work with Olympic gold medalist Kayla Harrison, international recording artist Luis Fonsi, and former Congresswoman Gabrielle Giffords.
CLIENT REVIEW — Victoria
“Lyra is an artist with her make ups and eyebrows microblading. She does an amazing job. Beautiful and natural.”
CATHERINE
Parisian-born and raised, Catherine Layrle brings a refined European approach to skincare, combining extensive technical knowledge with a deeply personalized philosophy of beauty and wellness.
A highly experienced esthetician and brow specialist, Catherine has worked alongside a plastic surgeon to expand her understanding of skin health and advanced treatments. Her distinguished career includes positions at some of Washington's premier luxury spas, including the Four Seasons Washington.
Her impressive clientele has included Nicole Kidman, Aretha Franklin, Annette Bening, Lynda Carter, and other celebrated figures.
Specializing in customized facials, advanced exfoliation, rejuvenating treatments, and expertly shaped brows, Catherine is known for her intuitive understanding of individual skin concerns and her ability to create a nurturing, restorative experience.
Her thoughtful approach combines results-driven skincare with the elegance and care of a truly luxurious treatment.
CLIENT REVIEW — Athena
“She's the best, simply put. During the facial, she makes you feel radiant, and after the facial, your skin is radiant.”
TIFFANY
With a passion for enhancing natural beauty, Tiffany is known for her precision, artistic eye, and meticulous attention to detail. Specializing in microblading, nanoblading, and powder brows, she creates beautifully defined, natural-looking results that complement each client's individual features.
Her expertise extends to professional brow shaping and design, where she combines an understanding of facial symmetry, balance, and proportion to create flattering, beautifully sculpted brows. From subtle enhancements to fuller, more defined looks, Tiffany tailors each treatment to achieve results that feel effortlessly natural.
Equally dedicated to skincare, Tiffany specializes in customized facials and personalized skincare treatments designed to address individual skin concerns, improve skin texture, and promote a healthy, radiant complexion. Her thoughtful approach ensures each treatment is tailored to the client's unique needs and skincare goals.
Combining technical expertise with an appreciation for natural beauty, Tiffany delivers polished, sophisticated results with exceptional attention to detail.
CLIENT REVIEW — Kaitlyn
“Tiffany made sure she knew exactly what I wanted and that I was comfortable throughout my entire visit. It's clear she has the technical training/experience and knows what she is doing!”

